Strategy, paid media, automation and sales process. The person who designs it is the person who runs it, with no agency and no juniors in between.
in ad spend managed on Meta and Google.
Why a head, not an agency
Four years running retail marketing and 130+ clients in a single operation. The expensive mistakes were made long before they could reach you.
The system
Paid media, customer service and sales usually sit with three vendors who never talk. Here it is one line: the lead the ad brings is the lead the automation answers and sales closes.
Paid media
Meta and Google campaigns where budget, creative and tracking are built for the lead that turns into a sale, not the cheapest click.
Automation and AI
Replies in seconds on WhatsApp, AI qualification and every conversation logged in the CRM. No lead left behind.
Sales process
Scripts, cadence and funnel metrics so the team closes more from the same leads, plus a report that shows where the money comes back.
Cases
Context, problem, what I did and the number that moved. Clients anonymized.
Regional retail chain · 6 stores
Clinic with 3 locations
B2B distributor · 12 sales reps
How it works
I join as your team’s head of marketing: I take part in the decisions, run the execution and answer for the number.
Every week
We review the numbers, the priorities and what goes into the week. Every decision leaves the meeting with an owner and a deadline.
Every month
What was done, what changed in the results and what I recommend next. Written for the people who decide, not a dashboard screenshot.
Every quarter
Goals, budget and the bets for the next three months, tied to the revenue you want to reach.
No 12-month package. The work goes on as long as it makes sense for both sides.
I take on a limited number of companies at once, so I can be really present in each one.
About
I trained in marketing, with a background in design, and have worked in the field for 4 years. I was head of operations at a retail agency with more than 130 clients, where I learned that a good strategy is one the team can actually run every week.
Today I bring that into a few companies at a time: I design the acquisition and sales system, get it running and stay on the number until it moves.
Contact
Tell me where the bottleneck is. I reply personally within one business day, on the WhatsApp you leave.
